Comments on: VW creates new benchmarks in brand promotion

By: Aditya

Aditya — Mon, 15 Mar 2010 07:23:34 +0000

it’s the simple way to break the clutter..but might have costed VW 6-10 crores in a single day

By: Nitin

Nitin — Mon, 15 Mar 2010 07:15:07 +0000

.gimmicky? yes. talked about? yes. does it work? YES, yes, yes. isnt that what all good advertising is all about? ….Polo= the CAR wit the HOLE. ..bt isn’t POLO (the mint) also handled by the same ad agency?

By: Nisha

Nisha — Mon, 15 Mar 2010 07:07:28 +0000

It was a fantastic idea…….a very very innovative campaign, nobody could have missed this initiative….Every students in our college was discussing about the cut-out in the shape of the car.No one remembered the news in the first page but the ad was remembered by everyone.

By: Prasad

Prasad — Mon, 15 Mar 2010 07:01:57 +0000

Guys,the single objective was to create “BUZZ”in the market.
Insight :-any normal person when he gets up he ask for news paper and they wanted to reach them face to face to create BUZZ and they have used right medium.
Message:- The best you can get it (An optimal blend of design, comfort and functionality)
Messenger :-TOI NEWS Paper
Medium:- Print Media…Not at all a waste of money:-)

By: Sujith Prabhakar

Sujith Prabhakar — Sun, 14 Mar 2010 12:49:27 +0000

A brand like Volkswagen does not need such cheap tricks to make noise. The brand name itself is enough for the car buyers or lovers to make a note of it in their head.s Wake up Volkswagen. Wake up. You know what that logo means to people.

By: Raj

Raj — Sun, 14 Mar 2010 12:48:08 +0000

Sheer Waste of Money!!!!!!!!!

By: Sudhir Mishra

Sudhir Mishra — Sun, 14 Mar 2010 12:45:54 +0000

So after the Print roadblock this is the 2nd Innovation from VW. Good work. Infact when I saw the Paper in the morning I thought My Son did the cutting. Whatever may be the case , you like it or hate it, the experiment got noticed that’s for sure.Doing a hole in 10 lac copies is not a easy task and that also printing a 12 page pullout to accompany this, is also challenging. I don’t know what will be the outcome but TOI earned a fortune from VW. Chalo its good, there are still people who think out of the Hole ooops Box.

By: Jitesh

Jitesh — Sun, 14 Mar 2010 12:44:25 +0000

People noticed that TOI earned a lot through it…whether it is going to create the drive to buy Polo is going to be seen…..but so much money for one media………in one day…..it doesn’t seem so impressive….

By: Rajiv Mathews

Rajiv Mathews — Sun, 14 Mar 2010 12:42:14 +0000

a brand like VW doesnt have to go to such lengths to get noticed. I suppose the creative team just got to it the easy way but what use? The image association with an iconic brand just got badly hit.

By: Anirudh

Anirudh — Sun, 14 Mar 2010 12:38:52 +0000

Great!!!TOI defently has the courage to create holes in all the 35 LAc copies and also generate the right kind of response for the brand like VW.