Volvo car India to sell 25 special edition SUVs

Volvo Car India said it plans to sell 25 special edition SUVs launched by the company in connection with the Volvo Ocean Race Kochi stopover.”We are going to bring in 25 limited edition cars to India,” Paul de Voijs Managing Director Volvo Car India told reporters at the Volvo Ocean Race village here.Saying that India is an important market for the company Voijs said the company aims to build the brand in the country. “We have to establish the brand, which was launched in the country hardly a year ago,” he said.

From January to December this year, Volvo has sold around 100 cars.A total of 10,000 special edition cars are expected to be sold worldwide as part of the nine-month long Volvo Ocean Race. At different stopovers, the limited editions would be launched.

When asked if recession would impact sales in India, he said the luxury segment suffered less though there has been some slowdown.He also said that the company is fully importing its cars and there are no plans at present to set up a plant.Volvo is currently marketing its products through four dealerships which are located at Delhi, Mumbai, Hyderabad and Chandigarh.There are plans to have six more dealerships across the country in 2009, including one at Kochi, he said.The Volvo XC90 Ocean Race Edition has been launched in two colours, Blue Pearl and Electric Silver mettalic colour. It sports an exclusive Ocean Race emblem on the side fender and the roof rails. While the five-seater SUV costs Rs 50 lakh, the seven-seater is priced at Rs 51.5 lakh.

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Source:ET

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