Nano dealers told to market Indica, Indigo

With Nano rollout uncertain, Tata Motors is exploring ways to keep its dealer fraternity in good humour. Especially those who invested sizeable sums in setting up compact F1 outlets in city suburbs to showcase Nano.Tata Motors has just informed these dealers to use their F1 outlets to instead market Indica and Indigo. The company?s dealer strategy is simple, driving up Tata Motors sales during the festive season by focussing on Indica Vista and Indigo CS. The company has asked its battery of dealers to maximise sales of Indica Vista, which was launched about a month ago.Sources said the waiting period for the newly launched Indica Vista is roughly four weeks. The company dealers have also been asked to give a new look to main stores and F1 outlets for marketing Fiat cars in India. Back in 2006, Tata Motors had entered into an agreement with Italian carmaker to market the latter?s cars in India.

Indica Vista falls in the luxury hatchback segment. This segment till date is hugely untapped, considering the potential it has got to offer and the fewer offerings available to choose from. The segment is led by Maruti Suzuki?s Swift. Hyundai Getz, Skoda Fabia and Fiat Palio are the only other cars that find a place in this segment.

Source: ET

Related posts:

1. Tata Motors overtakes Hyundai to reclaim No. 2 spot With most carmakers posting record sales in January, Tata Motors regained the No 2 position behind market leader Maruti Suzuki....
2. New launches to speed up car sales Motown is all set to drive in some festive cheer with an array of new launches this year. The roll-out...
3. NANO IMPACT!!! Tata’s Nano is going to hit Indian roads in October this year. But people, including cab drivers and taxi drivers,...
4. Little Nano carries huge ad burden on its back The Rs 1-lakh car will not have a very Nano ad budget. According to officials in the ad industry, Tata...
5. Nano will pollute less than two-wheelers Tata’s Nano car will be out for sale in India in 2009. However, it has been criticised by automobile experts...