GM India sets all- time high sales

Riding high on the success of the popular Chevrolet brand, General Motors India has registered a record growth of 126 % in sales in February 2010, compared to the corresponding period last year. It sold 11,111 units in February 2010 against 4,921 units in February last year recording an all time high in monthly sales. This is the first time that the company has crossed ten thousand units sales in a month since the inception of the company in India in 1996.

The Febuary 2010 sales comprise of 4431 units of Chevrolet Beat, 3412 units of Chevrolet Spark, 1592 units of Chevrolet Tavera, 726 units of Chevrolet Cruze, 420 units of Aveo, 411 units of Aveo U-VA, 98 units of Chevrolet Optra and 21 units of Chevrolet Captiva.

The growth was primarily driven by the much sought after Chevrolet Beat and the Spark. The Chevrolet Beat launched recently has become the industry benchmark and a winner among consumers in India, with its best-in-segment design, performance and other product attributes. Other car lines have also registered impressive growth during the month. The Chevrolet Spark continues to record impressive growth in sales and it has emerged as the most sought after mini car in its segment in terms of styling, performance, fuel efficiency, value for money proposition and other product attributes.

Commenting on the record performance, Mr. P Balendran, Vice-President, GM India said, “Introduction of best-in-segment cars from the 300 series, increase in customer outreach through distribution network, our unique value proposition like Chevrolet Cashless Ownership offer and our promise to deliver quality and performance are the factors that have led the impressive sales. . This consistent sales growth demonstrates customer’s belief and confidence in Chevrolet brand. We are pleased to see such robust growth for all our car lines and we believe these world class products will further propel the Chevrolet brand in the market, he said.

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Source: Business Standard 3.3.2010

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