Figure of 8 keeps Benz behind

Just eight cars, that’s all that’s keeping  Mercedes-Benz India, the maker of super-luxury cars, from reclaiming its title as number one deluxe car maker. The German player just reported first quarter numbers for 2010 and appears to be back on track with new model launches and a revamped image.Mercedes Benz’s aggressive product launch and marketing strategy for 2010 seems to be paying off. The company’s first quarter numbers are out and it is very close to being back on top.

Here’s how it’s playing out, BMW is holding on to the top with 1,314 cars, Mercedes is just 8 cars behind at 1,306 units and Audi is third with 778 cars. Executives with Mercedes say strong sales have poured in from virtually every segment.In addition, to meat and potatoes products such as the ML class and the S-class, Mercedes’ newly launched E-Class coupe will also serve to showcase the company’s trendier designs and target a younger demographic something that rival BMW has done so well.

Even as Benz and BMW go bumper to bumper, the next nine months will see fierce competition in terms of marketing strategies and new models by both makers. All three luxury players reporting strong sales and quantum growth, one thing’s clear, no matter who comes out on top at the end of 2010, the luxury car pie in India has moved along extremely fast and shows no sign of slowing down.

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Source:www.bloombergutv.com 7/4/10

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