In the past year of 2010, the Chinese market became the third largest market of BMW Group in the world. The sales volume of BMW and MINI cars in 2010 reached 168,998 sets, 87 percent up year on year. The rapid growth of sales volume would not be realized without ...

A luxury brand car and Red Bull? It doesn't seem like a tasty brand cocktail, but the Japanese luxury brand says it is looking to the world's biggest energy drink brand to turbo-charge its awareness with the right set of buyers.Infiniti, the luxury unit of Nissan Motor, said today it ...

With the Logan episode behind it, Renault India is making a more concentrated attempt to get it right this time. Starting with the launch of the Fluence, a large sedan with the Honda Civic and Toyota Corolla as competition, by the middle of this year, followed by the Koleos SUV ...

It is just a matter of time when Honda will exit completely from the Hero Honda joint venture. The promoters of the Hero Honda group are now working on a new branding strategy for Hero Honda, which will go live once Honda leaves. Honda’s name will be dropped from all ...

After three and a half years of calling our favorite car the Chevy Volt, and decades of using the word Chevy apparently GM has decided the time has come to stop doing so.The company issued an official memo to employees to stop referring to the brand as Chevy.  Citing the ...

A recent report in British newspaper The Times revealed that Ferrari may be using subliminal advertising on the livery of its 2010 formula one car. To be more precise, the British reporters argued that the 'barcode' branding present on the engine cover of the Ferrari F10 resembles the cigarette packaging ...

Automakers like General Motors, Maruti, Hyundai Motor and Tata Motors are trying to drive sales up by taking diverse offbeat marketing initiatives in a fiercely competitive turf. From teaming up with retailers to hosting rock concerts to using the digital media or even social networking sites, these companies are embracing ...

Mazda  has been innovatively, strikingly and stimulatingly branding and marketing their products in Oman.As you walk into any Mazda showroom, you will feel the lively spirit of the company. The rooms have fresh setting of attractive wall-to-wall posters and a totally renewed look. And to complete the refreshing ambiance, staff ...

Martin Birkner, head of marketing at Audi India, is a busy man, chalking out marketing strategies for the German luxury carmaker in one of the world’s fastest-growing car markets. And he’s busy practicing some of them in the country’s golf courses. Yes, golf. It is to niche marketers what IPL ...

Protecting the environment is simple and everyone can help in their everyday lives. This is the message of the new image and marketing campaign called "Think Blue." which the Volkswagen Passenger Cars brand launched on February 27, 2010. Building on one of the best-known environmental labels in the automobile industry, ...