BMW Brand positioning: The luxury car brand targets younger customers. Often self-driven, it lays thrust on speed and emphasises on driving as pleasure. Its advertising campaigns often show the car being driven around. Its tagline is "joy forever". BMW India Strategy: BMW is aggressive and fast, and its Indian journey proves ...

In 2008, Bajaj Auto faced one of its worst crises — sales volumes nosedived, dealers and vendors began to complain that their operations had become unviable and a couple of its new launches failed. It hurt even more because the company had always prided itself as a market leader.That’s the ...

Jaguar Land Rover, the British luxury car brand owned by Indian automaker Tata Motors, is all set to adopt new marketing and advertising strategies to strengthen its presence in the luxury market globally. Europe continues to be the top market for Jaguar while presence in Asia is growing momentum thanks ...

Post-Budget could be a turnaround phase of marketing plans for automobile players in India. Fuel price, regulations and budgetary promises of the State to the auto sector will decide on what’s in the box of marketers. Overall, the year has started on a promising note, though there was an anticipation ...

Spreading joy amongst the rich people of a country which has the 3rd highest number of billionaires in the world is BMW India. In just 5 years, the World’s No.1 Luxury car brand has spread its wings across the length and breadth of the country with 40 touch points. Decoding ...

A history of Ford Motor Co could be told with the succession of slogans it has used over the decades - some remembered within the company as rallying cries, some more as punch lines.Now, six years into a comeback from near collapse, the automaker has a new slogan that underscores ...

Leading automakers like Ford, Maruti Sazuki and BMW are leveraging social media in India as they seek to find new ways to connect with consumers.Ford's roll out of its Fiesta and Figo cars in India made considerable use of this channel, drawing on customer research which found that offline and ...

It certainly will take a lot more than turning on a style-switch to get Indian consumers to buy a new caaar (that's not a typo). But Hyundai's latest attempt with a commercial for its newest baby the EON is surprisingly different from its previous hatchback automobile ads.Like the ones for ...

Fiat India is in the doldrums when it comes to the Indian market, especially when it comes to the falling sales of its cars. Today, the Italian brand has come up with a new salvo to push its car out of showroom shelves with a sales promotion campaign called the ...

To increase sales volumes of passenger cars, auto giant Tata Motors is now relying heavily on rejigging its dealerships, as it plans to set up more than 400 product category-specific showrooms pan-India by March 2012. As part of this new strategy, the company will open 300 Nano specific outlets and 100 ...