A history of Ford Motor Co could be told with the succession of slogans it has used over the decades - some remembered within the company as rallying cries, some more as punch lines.Now, six years into a comeback from near collapse, the automaker has a new slogan that underscores ...

Leading automakers like Ford, Maruti Sazuki and BMW are leveraging social media in India as they seek to find new ways to connect with consumers.Ford's roll out of its Fiesta and Figo cars in India made considerable use of this channel, drawing on customer research which found that offline and ...

It certainly will take a lot more than turning on a style-switch to get Indian consumers to buy a new caaar (that's not a typo). But Hyundai's latest attempt with a commercial for its newest baby the EON is surprisingly different from its previous hatchback automobile ads.Like the ones for ...

Fiat India is in the doldrums when it comes to the Indian market, especially when it comes to the falling sales of its cars. Today, the Italian brand has come up with a new salvo to push its car out of showroom shelves with a sales promotion campaign called the ...

To increase sales volumes of passenger cars, auto giant Tata Motors is now relying heavily on rejigging its dealerships, as it plans to set up more than 400 product category-specific showrooms pan-India by March 2012. As part of this new strategy, the company will open 300 Nano specific outlets and 100 ...

Effort goes in to reach at top, and same seems to be the motto of Maruti Suzuki’s each and every strategy to increase its consumer base.Now, Maruti is focusing on first time buyers, and are trying to attract them in each and possible manner. Shashank Srivastava, Chief General Manager (marketing), ...

Hyundai Motor India Limited (HMIL), the largest exporter and second largest car manufacturer in India, and the official ‘Car Partner’ of the ICC Cricket World Cup 2011, today kick started its consumer engagement programme with the launch of the Hyundai Fan Park, where fans can watch the matches of the ...

Edged out by BMW in the numbers race for the second year in a row and faced with the prospect of being overtaken by Audi in the next three years, Mercedes Benz India Ltd (MBIL) has decided to rev up its brand and differentiate it from the competition through a ...

Volkswagen understand what it takes to stand out, why, when I read articles about the recent New York International Auto Show, did my eyes glaze over? It was probably all those numbers running together. You know, the miles per gallon, the horsepower, the number of airbags, the inches of headroom, ...

Formula One racing, which makes its debut in India this year, has already started catching the fancy of brand managers who are see this as a great advertising and marketing opportunity like the ICC World Cup and the ongoing IPL cricket tournament. Luxury watch brand Tag Heuer from the LVMH ...