After three and a half years of calling our favorite car the Chevy Volt, and decades of using the word Chevy apparently GM has decided the time has come to stop doing so.The company issued an official memo to employees to stop referring to the brand as Chevy.  Citing the ...

A recent report in British newspaper The Times revealed that Ferrari may be using subliminal advertising on the livery of its 2010 formula one car. To be more precise, the British reporters argued that the 'barcode' branding present on the engine cover of the Ferrari F10 resembles the cigarette packaging ...

Automakers like General Motors, Maruti, Hyundai Motor and Tata Motors are trying to drive sales up by taking diverse offbeat marketing initiatives in a fiercely competitive turf. From teaming up with retailers to hosting rock concerts to using the digital media or even social networking sites, these companies are embracing ...

Mazda  has been innovatively, strikingly and stimulatingly branding and marketing their products in Oman.As you walk into any Mazda showroom, you will feel the lively spirit of the company. The rooms have fresh setting of attractive wall-to-wall posters and a totally renewed look. And to complete the refreshing ambiance, staff ...

Martin Birkner, head of marketing at Audi India, is a busy man, chalking out marketing strategies for the German luxury carmaker in one of the world’s fastest-growing car markets. And he’s busy practicing some of them in the country’s golf courses. Yes, golf. It is to niche marketers what IPL ...

Protecting the environment is simple and everyone can help in their everyday lives. This is the message of the new image and marketing campaign called "Think Blue." which the Volkswagen Passenger Cars brand launched on February 27, 2010. Building on one of the best-known environmental labels in the automobile industry, ...

Toyota Kirloskar Motor (TKM) has announced the start of its yearly service campaign Suhana Summer – a service campaign with free check up for all Toyota models – across its dealerships in India.The month-long campaign will be conducted across Toyota dealerships between ...

Auto giant General Motors (GM) is planning to spend close to Rs 1 billion towards media promotions for the Indian subcontinent. The company aims to earmark 10 per cent of this towards online digital medium and mobile promotions, says GM India director of marketing Gaurav Gupta. GM ...

Hero Honda, the title sponsor for the Men's Hockey World Cup 2010, has released three television commercials featuring Priyanka Chopra, Rajyavardhan Rathore, and Virender Sehwag. The underlying theme in the three ads is: to urge people to come and watch the underrated game. "The campaign is not about taking hockey ...

It is sad to see a good product struggling in the market because of a messed up strategy by the brand owner. Logan is a brand which failed to realize its true potential because of a flawed strategy by Renault. Logan also is an example that shows how marketing is ...