No one needs to keep emphasising that in India rural markets costitute a huge untapped opportunity, but unfortunatley it seldom gets the attention it deserves, or for that matter the consistent attention...marketers either make half-hearted attempts or the intiatives are more part of thier CSR work.But one time when the ...

It was a scene straight out of a forensic crime flick. A group of Japanese engineers huddled close together, taking in the details of thebathroom. A few of them jotted down notes while some pointed excitedly at the fine Italian faucets on the washbasin. Just outside, Mrs Mukherjee waited with ...

Hyundai Motor India Ltd (HMIL) is taking the adage ? what cannot be measured cannot be controlled ? very seriously. In a move to control costs, it is implementing an innovative plan where the car-marker has incentivised every small idea to reduce the weight of the car it makes by ...

Bracknell, UK -- 3M, the diversified technology company, and Creative Graphics International (CGI), world leader in branding and graphics solutions for commercial and automotive applications, today announced that Volkswagen UK has installed dynamic wide screen and interactive digital displays using Vikuiti Rear Projection technology in its Chelmsford and Milton Keynes ...

Japanese automaker is reportedly developing $5,000 car for India, but shoddy product could damage brand image.Toyota Motor may be looking to take India and other emerging markets by storm with a $5,000 car in the first half of the next decade. However, it could be a tough task for the ...

Silver has once again dominated as the world?s most popular car color but other shades are gaining ground, especially in North America. This is according to annual automotive color popularity data released today by PPG Industries the world?s leading manufacturer of transportation coatings.While silver is still the most popular car ...

Government employees have suddenly emerged as a preferred lot for car manufacturers in the country, courtesy the disbursement of revised salaries to central government employees.Eyeing around Rs 20,000 crore liquidity that would be infused in the system through 32 months? arrears for 55 lakh Central government employees, car majors like ...

China?s Chery Automobile and its US partner Chrysler are discussing the possibility of creating a new brand to make forays into emerging markets where neither has a presence now, according to a source.The source, who asked not to be named, told China Daily that the two firms intend to jointly ...

Many French Web sites these days carry a link to a site called "Must Be 18 to Enter," which features a warning -- against a backdrop of boudoir-like pink silk -- that it "contains adult images."Anyone hoping to get a peek at some porn is bound to be disappointed. Those ...

Ford's plan to equip many of its 2010 model year vehicles with teen-safety chips is a novel, smart branding idea.First and foremost, it gives them something to talk about other than long and winding roads.? 95% of automotive branding is identically inconsequential.? This is something different, and it's something based ...