On Christmas Eve, Volkswagen Group Sales India launched a trailblazer in Mumbai. This comes close on the heels of its recent multi-media launch campaign in India. A first for any automobile manufacturer, Volkswagen unraveled an innovative trick, by deploying a helicopter to unfurl a 10,000 sq ft banner, which displayed ...

BMW was the first to do it with BMW Studio. Premium carmaker SkodaAuto India, a unit of the Volkswagen Group, has been quick to follow suit by launching its limited series of boutique showrooms in India. What is unique is that the showrooms (Skoda launched the second one in Mumbai last ...

Hyundai Motor Co.'s Assurance Plus program, which allows buyers to return their vehicles without penalty, has largely been credited with preventing Hyundai's sales from cratering in the worst economic recession in at least two decades.While car and truck sales in the United States are off 39.4 percent so far ...

Maruti Suzuki India's foresight in tapping rural markets has helped the country's largest carmaker beat slowdown blues. 'Ghar ghar mein Maruti', a rural sales scheme launched last year has helped rural share in overall car sales climb to 8.5% this fiscal from just 3.5% in 2007-08.This means a little over ...

Automakers have seen their future, and it consists of 75 million to 80 million Generation Y consumers who shun print ads, zap e-mail marketing efforts, and tune out the costly TV spots that manufacturers have long relied on.Born mostly between 1981 and 2000 and also known as Millennials, this next ...

I think everyone knows these days that GM (General Motors) is in trouble. They have been asking for help for the last couple of months and now it seems like the US Government is ready to give them money to keep the company going. To get that money they had to ...

When Nissan started their Infiniti brand of automobiles, the purpose was to establish a presence in the luxury automobile market. Looking back on the development of the brand, it looks like it has been a largely successful endeavor. Infiniti now makes some of the more well known luxury cars and ...

Now that the product is ready, Bajaj is believed to have made contract manufacturing arrangements with firms in China and is readying to sell this low-cost bike in China, Nigeria and some of its other export markets. Sources also said that in a major departure from precedents, the ...

After suffering a big decline in the period from 1978 to 1983, the industry experienced the benefits of resurgence in consumer confidence that, while not inevitable, was expected in the highly cyclical auto sector. The more general economic turnaround, accompanied by a decline in record-high interest rates that benefited car ...

No one needs to keep emphasising that in India rural markets costitute a huge untapped opportunity, but unfortunatley it seldom gets the attention it deserves, or for that matter the consistent attention...marketers either make half-hearted attempts or the intiatives are more part of thier CSR work.But one time when the ...