Automotive firm Mahindra and Mahindra Ltd (M&M) is turning its dealerships across the country into farming advice centres in a bid to build its brand in the farming community and boost tractor sales.“Our dealer mandate has been extended beyond just selling and servicing tractors,” said Sanjeev Goyle, senior vice-president of ...

TVS Motor Company plans to focus on "clever niches" and avoid taking on its two bigger rivals Hero Honda and Bajaj to grow its two-wheeler business. The approach will drive TVS’ product development, marketing positioning and export expansion, says TVS chairman and MD Venu Srinivasan.He is very clear that the ...

Blog posts are now finding their way into the marketing strategies of motorcycle makers. What started as platforms to share passions and frustrations of bikers are now being tracked by corporates to fine-tune their offerings. Instead of tedious market surveys and data crunching, companies now get reviews within hours of ...

As The Times of India readers picked up Monday's (8-3-2010)special edition, they could not possibly miss the pages cut out in the shape of a car. German car maker Volkswagen is leaving no stone unturned in its bid to make its presence felt in the country.To mark the beginning of ...

On Christmas Eve, Volkswagen Group Sales India launched a trailblazer in Mumbai. This comes close on the heels of its recent multi-media launch campaign in India. A first for any automobile manufacturer, Volkswagen unraveled an innovative trick, by deploying a helicopter to unfurl a 10,000 sq ft banner, which displayed ...

BMW was the first to do it with BMW Studio. Premium carmaker SkodaAuto India, a unit of the Volkswagen Group, has been quick to follow suit by launching its limited series of boutique showrooms in India. What is unique is that the showrooms (Skoda launched the second one in Mumbai last ...

Hyundai Motor Co.'s Assurance Plus program, which allows buyers to return their vehicles without penalty, has largely been credited with preventing Hyundai's sales from cratering in the worst economic recession in at least two decades.While car and truck sales in the United States are off 39.4 percent so far ...

Maruti Suzuki India's foresight in tapping rural markets has helped the country's largest carmaker beat slowdown blues. 'Ghar ghar mein Maruti', a rural sales scheme launched last year has helped rural share in overall car sales climb to 8.5% this fiscal from just 3.5% in 2007-08.This means a little over ...

Automakers have seen their future, and it consists of 75 million to 80 million Generation Y consumers who shun print ads, zap e-mail marketing efforts, and tune out the costly TV spots that manufacturers have long relied on.Born mostly between 1981 and 2000 and also known as Millennials, this next ...

I think everyone knows these days that GM (General Motors) is in trouble. They have been asking for help for the last couple of months and now it seems like the US Government is ready to give them money to keep the company going. To get that money they had to ...