For the very first time Volkswagen will be holding car auditions in India and will give only one lucky car owner/participant an opportunity to star their car in the Saif Ali Khan starrer Go Goa Gone. Volkswagen cars and movies are no strangers whether it is the Polo, Jetta or ...

When MarutiSuzuki India Ltd set about refreshing its best-selling Swift hatchback, social media provided ideas on what needed to be done. The company’s online reputation management team tracks the digital media, including social networking sites such as Facebook, Orkut and Twitter for comments regarding products and services.One key criticism that ...

Not long ago, cars were leaving Indian salesrooms almost unaided. But higher interest rates have brought soaraway sales to an end and a price war is now underway.As well as lower prices, distributors are offering extended warranties and even chauffeurs to accompany luxury cars. Now several big manufacturers have opened ...

When Honda launched the UK’s first TV ad that links to an iPhone app, the car maker sent a clear signal that the focus of its marketing strategy has moved from driving sales to increasing engagement.Honda is credited with running one of the best-known branding campaigns of the past decade. ...

Innocean Worldwide India has launched its sports marketing practice in India, and appointed Tarun Chaudhry to head the sports marketing and engagement practice. Chaudhry's last assignment was with Dentsu India as director, sports marketing. On the new vertical, Vivek Srivastava, jt. managing director, Innocean Worldwide India, said, “Innocean will bring ...

In the past year of 2010, the Chinese market became the third largest market of BMW Group in the world. The sales volume of BMW and MINI cars in 2010 reached 168,998 sets, 87 percent up year on year. The rapid growth of sales volume would not be realized without ...

A few days after Rahul Verma purchased Ford Motor Co.’s Figo, a group of people dropped in unannounced at his Gurgaon home on a Saturday morning. The group, which included four Japanese employees of rival Nissan Motor Co. Ltd, wanted to meet his wife Ragini.“Did you think about (buying) any ...

Automotive firm Mahindra and Mahindra Ltd (M&M) is turning its dealerships across the country into farming advice centres in a bid to build its brand in the farming community and boost tractor sales.“Our dealer mandate has been extended beyond just selling and servicing tractors,” said Sanjeev Goyle, senior vice-president of ...

TVS Motor Company plans to focus on "clever niches" and avoid taking on its two bigger rivals Hero Honda and Bajaj to grow its two-wheeler business. The approach will drive TVS’ product development, marketing positioning and export expansion, says TVS chairman and MD Venu Srinivasan.He is very clear that the ...

Blog posts are now finding their way into the marketing strategies of motorcycle makers. What started as platforms to share passions and frustrations of bikers are now being tracked by corporates to fine-tune their offerings. Instead of tedious market surveys and data crunching, companies now get reviews within hours of ...