BMW overtakes Toyota as most valuable car brand

According to a recent Millward Brown survey, BMW is the most valuable automotive brand.The company surpassed last year’s winner, Toyota, with an estimated value of $21.82 (€16.52) billion. Toyota, while second, was valued at $21.77 (€16.48) billion. Due to the economic downturn, both companies had lower valuations than last year.

Honda came in third with a value of $14.30 (€10.83) billion, Mercedes was fourth with $13.74 (€10.40) billion, and Porsche was fifth at $12.02 (€9.10) billion.The big gainers were Volkswagen (up 20 percent) and Ford (up 19 percent), while the big losers were Porsche (down 31 percent) and Toyota (down 27 percent).

World’s most valuable car brands in $ billion; (rank in top 100)

1. BMW $21.82– (25)
2. Toyota $21.77 — (26)
3. Honda $14.30 — (46)
4. Mercedes $13.74 — (53)
5. Porsche $12.02 — (65)
6. Nissan $8.61 — (86)
7. Ford $7.04 — *
8. VW $6.99 –
9. Audi $3.62 –
10. Renault $3.26 –

—————————
Source:Autonews

Related posts:

1. Toyota: can the brand recover? Billions of pounds could be knocked off the value of Toyota’s brand, because of the slow way it has dealt...
2. GM sales down 11.4%, lags Toyota General Motors said on Wednesday its worldwide sales fell 11.4 percent in the third quarter from a year ago to...
3. Lexus: Toyota’s brand image builder In 1988, while working on the U.S. marketing launch strategy for Lexus automobiles, Toyota faced with an undeniable brand perception...
4. Toyota forecasts $4.95 billion annual loss; outlook dims Cascading red ink in North America and Europe prompted Toyota Motor Corp. today to forecast an annual loss three times...
5. Toyota considering entering into used car segment Toyota is one of the fastest growing auto companies in the world. The way they have taken on giants like...