BMW overtakes Toyota as most valuable car brand
According to a recent Millward Brown survey, BMW is the most valuable automotive brand.The company surpassed last year's winner, Toyota, with an estimated value of $21.82 (€16.52) billion. Toyota, while second, was valued at $21.77 (€16.48) billion. Due to the economic downturn, both companies had lower valuations than last year. Honda came in third with a value of $14.30 (€10.83) billion, Mercedes was fourth with $13.74 (€10.40) billion, and Porsche was fifth at $12.02 (€9.10) billion.The big gainers were Volkswagen (up 20 percent) and Ford (up 19 percent), while the big ...







